South Snowdonia will evolve into world-class outdoor activity destination

The plans in place to develop south Snowdonia in North Wales into a world class centre of excellence for all kinds of adventure tourism are to be highlighted next month as a major part of a £4 million project aimed at supporting the economy, businesses and community within the area.

Businesses in Snowdonia are being invited to attend a series of events that will launch the project names ‘Snowdonia – one big adventure’, where they will be able to find out how their businesses will directly benefit.

The project has been backed by the EU and will develop the outdoor sector of the area, with the main aim being to spread both social and economic opportunities to the communities and the businesses through enhanced business opportunities and facilities.

The four key sites taking part in the project are Antur Stiniog, Blaenau Ffestiniog; Forestry Commission Wales Coed-y-Brenin, Dolgellau; Prysor Angling Association, Trawsfynydd; and Gwersyll yr Urdd Glan-llyn, Bala.

During March businesses – from accommodation providers to retailers – will be able to visit each site to learn about new projects being launched as part of the project and understand how they can add value to their own businesses as a result.

“It is a great opportunity for businesses to see how they can tap into the opportunities and develop,” said Councillor John Wynn Jones who is Economy and Community Portfolio Leader for Gwynedd Council, one of the partners involved in the project.

“We want businesses from the area – from accommodation providers to local retailers – to attend one or all of the events to see what is happening on their doorsteps and understand how they can tap into this exciting new venture.”

He added: “Tourists and day visitors are always looking for ways to enhance their experience, and if local businesses can provide that then it’s a win for all involved.  It could be anything from providing facilities for mountain bikers to clean and repair their bikes at a bed and breakfast after a day out, to offering special packages and deals in tandem with the main project centres taking part. There are a huge range of opportunities that can bring new economic opportunities.”

Partners behind the £4million project, which has received funding from the European Regional Development Fund through the Welsh Government, are Gwynedd Council, Tourism Partnership Mid Wales, Forestry Commission Wales, Urdd Gobaith Cymru, Prysor Angling Association, Antur Stiniog, Snowdonia National Park Authority and the Nuclear Decommissioning Authority.

To be able to benefit from this exciting opportunity, business owners can attend come along Thursday, 8th March for Antur Stiniog at Cellb, Blaenau Ffestiniog; Thursday, 15th March at Coed-y-Brenin (Forestry Commission Wales) near Dolgellau; Wednesday, 21st March at Magnox Visitor Centre for Prysor Angling Association, Trawsfynydd; and Thursday, 29th March at Gwersyll yr Urdd Glan-llyn, Bala.

Businesses can book a place at each of the events by visiting