NRE, or National Rail Enquiries (http://www.nationalrail.co.uk) has just launched a brand new version of its website that has been optimised for mobile users (http://m.nationalrail.co.uk/). This provides all rail travellers, wherever they are, with instant access to real time train information anytime and anywhere.
This new mobile site also boasts a whole new look and is fully aligned with the main NRE site, and offers all rail passenger a vastly improved user experience due to the stripped down coded, which delivers fast and slick page loads and easy to access information.
Since the new version went live, users accessing the main NRE site from their mobiles has dropped by 29%, whilst usage of the new version is up by 129%. The number of unique mobile users has gone up by 267%.
Designed and built by digital agency Fortune Cookie (http://www.fortunecookie.co.uk) , the new site also makes information about travel disruptions, especially during bad weather, easier and quicker to find and introduces the ‘station picker’ drop down list to mobile visitors for the first time. Mobile users can also access station information to find out about local facilities, such as car parking and refreshments.
Chris Scoggins, Chief Executive of NRE, says: “We’ve seen usage of our mobile site increase significantly over six months and people using the main NRE website on mobile devices has more than doubled in the last year, showing a trend towards greater mobile access.
But there was clearly a need for the mobile site to replicate the main website much more closely. The new version delivers a far superior user experience, and we’ll be introducing further enhancements on an ongoing basis. Early feedback and uptake of the new site have been extremely encouraging.”
Justin Cooke, CEO of Fortune Cookie and Chair of BIMA, adds: “The mobile version of one of Britain’s busiest travel websites wholeheartedly supports Fortune Cookie’s ethos: improving the digital world to make the real world a better place. Mobile usage will only continue to grow and the mobile NRE site will only continue to improve. Of course, we cannot guarantee that rail travellers won’t suffer delays and disruptions, but we can guarantee they’ll know instantly about anything that affects normal service wherever they are and from whatever mobile device they’re using.”
Test the new mobile site: http://m.nationalrail.co.uk/
For more information about National Rail Enquiries visit www.nationalrail.co.uk